A STRONG START: LIP OILS LAUNCH
We kicked off the year with a bang, launching our new and improved Peach & Watermelon Lip Oils. Designed to deliver juicy hydration with a delicious twist, these fresh flavours quickly became fan favourites - adding the perfect pop of colour and nourishment to every lip routine.
GALENTINE’S SHOOT
We hosted the dreamiest Galentine’s-themed shoot at our founder's flat, celebrating friendship, self-love and glowing beauty. With soft aesthetics, empowering energy and products made for sharing with your besties, this shoot perfectly captured the spirit of the month of love.
GLOW FOR IT HITS YOUTUBE
We launched the Glow For It YouTube channel! Your go-to for beauty tutorials, behind-the-scenes moments, exclusive product deep dives and insider tips straight from the team. Subscribe now so you don’t miss what’s coming next - find us at @glowforitshop.
GLOW FOR IT GOES TO IRELAND
We officially launched on Ireland’s TikTok Shop, and to celebrate, we took an unforgettable brand trip to mark the milestone. From stunning scenery to connecting with the Irish beauty community, this launch was one to remember. Follow @glowforit.ie on TikTok for all the glow.
INTERNATIONAL WOMEN’S DAY: #SHAREYOURGLOW
As a proud female-founded brand, Glow For It champions confidence, self-love and embracing your natural beauty.
For International Women’s Day (and every day), we invited our community to share what makes them feel confident and empowered. Thank you to everyone who joined in - don’t forget to tag us @glowforitshop and use #ShareYourGlow.
GLOW STICKS LAUNCH & LUNCH EVENT
March brought one of our biggest launches yet: Glow Sticks. We celebrated with an intimate lunch event, introducing our brand-new cream highlighter sticks to our incredible community. The response has been phenomenal - and we can’t wait to see how you transform your glow.
GLOW FOR IT IN BRITISH VOGUE
A true pinch-me moment - Glow For It was featured in British Vogue. Seeing our brand recognised by such an iconic publication was a dream come true, and we’re so grateful for the support as we continue to grow.
WE OFFICIALLY LAUNCHED IN STORE AT BOOTS
A HUGE milestone: Glow For It is now available at Boots.
We celebrated launch day with a dreamy team breakfast before spotting our products on Trending on Socials stands - a full-circle moment we’ll never forget.
We also hosted a pop-up weekend event at Boots Battersea, meeting our community in real life and bringing our glow to one of London’s most iconic retail spaces.
We even hit the road with the Boots Roadshow, stopping in Dublin, London, Manchester, Edinburgh and Cardiff. Meeting so many of you in person and sharing our glow favourites across the UK & Ireland was truly unforgettable.
BEHIND THE SCENES: MANUFACTURERS & WAREHOUSE
We went behind the scenes with visits to our UK manufacturers and warehouse, checking in on manufacturing, packaging and product development.
We also travelled to Italy to visit our cosmetics manufacturers - proudly producing all our products in Europe, where world-class formulations come to life. Trust us… what’s coming next is very exciting.
MANCHESTER SHOWCASE & THE RETURN OF THE KYRA-MAE BOX
We wrapped up April with an unforgettable night in Manchester, showcasing The Glow Show. During the live, the Kyra-Mae Box made a surprise one-day-only return - and sold out once again.
This became the biggest TikTok Live in Glow For It history.
OUR FIRST EVER GLOW COMMUNITY EVENT
We hosted our very first In The Glow community event - and you truly blew us away. From a walk through Battersea Park to matcha, juices and Glow For It goodies, it was a moment we’ll never forget.
Seeing our community come together reminded us exactly why we do what we do. We hosted many more community events throughout 2025. So, if you'd like to join us at our next event in 2026 then make sure to follow us on socials @glowforitshop and join our Broadcast Channel.
LASH GROWTH MASCARA LAUNCH
June marked the launch of our FOCUS Lash Growth Mascara - a mascara unlike others on the market as it helps grow your lashes while you wear it. This black mascara quickly became a fan favourite so, of course, we had to launch the brown version in September!
WE TURNED 5: STEPPING INTO SKINCARE
July marked Glow For It’s 5th birthday, and we celebrated by launching our very first skincare product: Restore Your Glow Cleansing Balm.
Years in the making, this nourishing balm melts away makeup and leaves skin glowing. To celebrate, we headed to a dreamy Cotswolds cottage for the ultimate countryside photoshoot.
TONI USING OUR SERUMS ON LOVE ISLAND
If you watched Love Island this summer, you may have spotted something familiar in Toni’s routine - our Lash & Brow Serums made multiple appearances!
Seeing this year’s winner choose Glow For It was a true proud moment - she absolutely glowed.
BLUSH STICKS LAUNCH
August brought the launch of our long-awaited Blush Sticks. After years of development, we introduced skincare-infused shades designed to flatter every glow - from soft peaches to bold berries. Summer radiance, all year round.
OUR FIRST TUBE ADS
September kicked off with a huge milestone: our first-ever London Underground Tube ads. Even during strike week, seeing Glow For It across the city was an unforgettable moment.
LESSONS IN LASHES & LASH RECHARGE
‘Lessons In Lashes’ came to life at an incredible launch event with press and creators, complete with nostalgic revision guides.
Lash Recharge became our biggest launch of the year - and you made it truly unforgettable. If you haven't tried Lash Recharge yet it's the perfect pairing to use alongside your Lash Serum as a it's a lash growth treatment for the lengths of your lashes to take your growth to the next level.
LAUNCHED ON JUST MY LOOK
We launched on Just My Look with a branded takeover of their website! This was such an exciting moment and we look forward to continuing to be wherever you want to purchase Glow For It in the New Year.
BLACK FRIDAY… BUT MAKE IT EARLY
We didn’t wait for November for Black Friday. Our Black Friday activations began in October with our Ultimate Giveaway launch - and the response was huge. We then continued doing a range of discounts and fun campaigns to keep you entertained over the Black Friday period.
This resulted in us celebrating the best Black Friday in Glow For It history!
AWARD-WINNING BRAND ALL YEAR!
- Our FOCUS Lash Growth Mascara won Gold at the Pure Beauty UK Awards and at the Makeup Awards.
- Our Hair Serum took home Silver for Best Hair Growth Serum at the Universal Beauty Awards.
- Our Lash Serum was also a finalist at the CEW Beauty Awards for Best Eye or Brow Product.
- We were crowned Consumer Products Start Up of the Year and overall London Start Up of the Year.
- And we proudly won Digital Retail Innovator at THEINDUSTRY.BEAUTY Awards.
- To top it all off, Cosmopolitan named our Cleansing Balm Best Cleansing Balm of the Year!
CHRISTMAS WORK PARTY
To finish the year off in style, the team celebrated with a Christmas work party where we could reminisce over the year and how far we'd all come. 2025 - what a year!
UNLOCK YOUR GROWTH LAUNCH
At the end of 2025 and as we go into 2026, we have launched the Unlock Your Growth campaign where we are currently offering 30% OFF FOR LIFE when you subscribe to our Lash Serum, Brow Serum, or Hair Serum.
We launched this campaign because the key is consistency and so what better way to achieve your growth goals than by subscribing at this incredible price. Make the most of it now, before this deal is gone, so that you can Unlock Your Growth in 2026.
