why glow for it?

Let's GROW & GLOW!

★ 100% Vegan & Cruelty Free

★ No harmful chemicals or fragrances! Our formula is packed with natural ingredients

★Improving lash length and volume in as little as 2 weeks!

★ Tried & tested by our fabuLASH Glow Girls!


Best Sellers

worth over £115

Bestseller Bundle

MEGA Black Friday Bundle

MEGA Black Friday Bundle

£90.00 £115.00

Glow Girl Lydia

"I am now on my 4th… YES 4th… tube of this lash serum. The obsession is REAL! I have never found a product that is so effective. Not only is the service incredible, but the results are unlike anything I have ever seen before. As someone who has used many serums in the past, this one is by far the most affordable and most effective!"


Glow Girl Maddie

"I just have to say how obsessed I am with your lash growth serum. On my second bottle now and just look at my results! I work as a model and honestly every time I am on set makeup artists always comment on how incredible my lashes are. People never believe me that they are natural! Just had to let you know because I think you have a truly amazing product"


Glow Girl Stacey

"I adore everything about Glow For It. The serum itself has worked wonders on my lashes. I am now on my 3rd bottle!! All my friends now use it too, after seeing my results they were all so impressed and had to try it for themselves too. Not only do I adore the product but the team at Glow For It really do go above and beyond for their customers. I have never received such amazing support"


Glow Girl Kirsty

"I am obsessed with this lash serum. This serum has changed my world. I feel so confident and my lashes have never been this long in my life!! keep up the amazing work girls, you have an incredible product and I will always support you. I believe in this so much"


How To Use:

★ STEP 1: It's time to use your Glow For It Serum

★ STEP 2: Clean the lashes/brows and remove any makeup

★ STEP 3: Apply our Serum to the root of the hair follicle

★ STEP 4: Repeat this every night for 12 weeks

★STEP 5: You are GLOWing... It's time to show off your long luscious lashes!!


Glow Girl gossip

October, you've been a DREAM

October, you've been a DREAM

Welcome to our October monthly round-up! October has been another wonderful month for us at Glow For It. From Spooky Halloween Giveaway's, to New ...

Read more

Lash + Brow Growth Serums

Step up your lash and brow game with our vegan and cruelty free lash and brow growth serums. At Glow For It our formulas are filled with natural ingredients, vitamins, and nutrients to help you grow your dream lashes and brows with guaranteed results. If used consistently, you will see incredible results in as little as 6 weeks. Tried and tested, our serums are fragrance- and hormone-free, containing no nasty chemicals or prostaglandin analogues. We never test on animals, and we are proud to say all our products are vegan, cruelty-free, and safe to use on sensitive skin.

We’ve got everything you need to truly transform your lashes and brows. Shop our selection today.