This is a really important question. Of course, you need to be aware and cautious about any product you use on your face - especially a product you use so close to the eye. But, you don’t need to worry with Glow For It!

We care about you and want you to have your dream lashes without any irritation. This is why Glow For It Lash Growth Serum is vegan, cruelty-free and hormone-free. It is also filled with natural ingredients that have been chosen for their lash growth benefits. All of this works together to nourish your eyelashes to give you healthy, strong and long lashes.

Ingredients Include:

Aqua (Water), Pentylene Glycol, Glycerin, Butylene Glycol, Lactobacillus/Wasabia Japonica Root Ferment Extract, Polysorbate 20, Urea, Disodium Phosphate, Panthenol, Sodium Hyaluronate, Tocopherol, Camellia Sinensis (Green Tea) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Biotin, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Serenoa Serrulata Fruit Extract, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Dextran, Sodium Metabisulfite, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, Glycine, Larix Europaea Wood Extract, Camellia Sinensis (Tea) Extract, Zinc Chloride.

For more information regarding the specifics of each ingredient, please see our Glow Goss blog post - “New & Improved Glow For It Formulas”. In this blog, we divulge all our secrets as to how we have developed such a magical serum that really does have proven results. P.S its not really magic, we use nature to help us…

We advise applying your Glow For It Serum nightly. This allows the serum to fully absorb into the lash root overnight while being completely undisturbed. Applying your serum once a day is definitely enough in order to still see fabuLASH results.

You may think… why don’t I just apply Glow For It twice a day for double the results? But, unfortunately, there is no scientific proof that this will increase your growth rate - plus you will run out of serum twice as fast! So, we suggest sticking to a nightly routine and the most important thing is consistency.

In order to see maximum results, you really do need to be consistent with your application… Make sure to add Glow For It into your night-time routine (just like you brush your teeth) and that way you’ll never forget!

Absolutely! Wearing mascara will not effect your lash growth as long as you are removing your makeup properly before bed. If you are fully removing all makeup residue from the eyes and consistently applying your Glow For It Serum then you will see results in no time…

What most people don’t know is that they can be causing damage to the lashes, and ultimately lash loss, through their chosen makeup removal method. Rubbing your eyes with wipes or cotton pads is actually terrible for your lashes, and can cause your lashes to fall out or break.

Instead, we advise our customers to gently press a cotton pad soaked in makeup remover to a closed eye and let that sit for at least 10-50 seconds before gently pulling away to loosen the makeup for removal.

In order to continue seeing your GLOWING results, we advise you continue using your Glow For It Serum. Just like the hair on your head, if you stopped using conditioner your hair would stop being so soft. So, you really do need to keep using your Glow For It Serum in order for your lashes to continue growing and glowing…

However, once you feel you have reached your desired results we advice you go from using your serum nightly to 2-3 times a week as this will allow you to sustain your results.

But, ultimately, if you stop using Glow For It Serum your lashes will return to their pre-treatment state.

Yes, you can! One of the reasons we created Glow For It Lash Growth Serum initially was to help lash extension users to regrow and recover their natural lashes. So, the good news is that you can use Glow For It Serum while you have lash extensions, too!

The weight and the glue from extensions can take its toll on natural lashes, causing breakage and lash loss. We advise our customers to use Glow For It Serum to complement their lash extensions, as it strengthens your natural lashes so you can enjoy your extensions for longer.

Nearly all lash extensions will use cyanoacrylate-based adhesives which can have a drying effect on your natural lashes and can inhibit healthy growth. This is why many lash artists recommend using Glow For It Lash Serum with your extensions to restore moisture and keep your own lashes healthy. So, the simple answer is YES! However, always check with your lash technician first to ensure that the serum is compatible with the adhesive they use.

Great Question! Glow For It Serum is formulated with natural ingredients that should not be harmful to sensitive skin. However, patch testing is recommended in case you have an allergy to any of the ingredients included.

Simply apply the serum to a small area such as a corner of your forehead, behind your ear or the side of your neck. There should be no other products on the skin so that you can properly test this product. Then, wait around 24 hours to see if you have any skin sensitivity. If there is no sensitivity, you're good to go!

Yes! Of course we do :)

Check out this link to see how to qualify for our money-back guarantee:

Money- Back Guarantee

No. Your lashes will not fall if you stop using our serum. Your lashes will, however, return to their pre-treatment state.

Your lashes have a lash growth cycle, and this cycle regulates every 3 months. The cycle consists of three key stages: The Anagen (Growth Phase), The Catagen (Transition Phase) and The Telogen (Resting Phase). Our product works by increasing the amount of time that your lashes spend in the Growth and Resting Phases of the cycle. Lass loss or the Transition Phase is, of course, an inevitable part of your cycle. If you stop using our serum, your lashes simply return to their usual cycle.

Like most cosmetic companies, we do not test on pregnant women, women who are breastfeeding or children under the age of 16.

If you are pregnant, please seek advice from your doctor before using Glow For It Serum.

Great question! You do not want to be wasting your product, nor do you not want to be using it to the fullest.

In our opinion, one stroke per eye is plenty. You should take one single dip into our serum bottle followed by one stroke along the lash line. Repeat this on both eyes, ensuring the lash root is thoroughly coated and that the serum is given time to dry fully.

The darkening that you sometimes see caused by lash growth serums is usually due to a particular ingredient called "prostaglandin analogues" being present in the formula. This ingredient can cause darkening and discolouration around the eye.

We are proud to say that Glow For It Lash Growth Serum is vegan, cruelty free, and contains NO prostaglandin analogues. Instead, we use lots of natural ingredients to stimulate lash growth. Glow For It Serum is packaged full of essential vitamins and nutrients that condition and strengthen the hair. Therefore, we have not experienced this side effect in any of our extensive testing. 

To find out more about the ingredients in our Glow For It Serum, please visit our Glow Goss blog page.

The quick answer is NO!

What is a prostaglandin analogue? It is a hormone that many other lash serum brands use in their formula. The issue with prostaglandin analogues is that it can cause discolouration around the eye and orbital fat loss. This is why, at Glow For It, we do NOT use any prostaglandin analogues in our formulas.

The speed of results can differ. In our experience, many customers begin to see results in weeks 4-6. But, for a full transformation, you need to be using Glow For It Serum consistently for a minimum of 12 weeks.

In our experience, one bottle of our 3ml serum will last you anywhere between 2-3 months. Although, many people find it can last much longer than this! It all depends on how much you are applying each day.

Our Lash Growth Serum should be applied to the root of the upper lash line.

Our Brow Growth Serum should be applied over the brows, ensuring the root of the brow hairs are fully covered.

No, you do not need to apply Glow For It Serum to the lower lash line - unless you choose to!

We suggest you apply your serum at night. This allows the product to be fully absorbed at the lash root undisturbed. Applying at night also means that the product should naturally transfer onto those bottom lashes when you close your eyes to sleep.

We always suggest that our customers remove their contact lenses before applying Glow For It Serum.

This is because the lenses themselves can absorb the serum, preventing the solution from fully absorbing at the lash root. This will in turn stop the serum from being fully effective. 

Yes we do! Check out our different shipping rates below: 

United Kingdom Shipping Rates:

Standard Delivery - £2.99

Next Day Delivery - £3.99

Worldwide Shipping Rates:

Europe in the EU (including Ireland) - Tracked International Royal Mail Delivery - £11.00

Europe not in the EU  - Tracked International Royal Mail Delivery - £15.00

North America (U.S.A + Canada) - Tracked International Royal Mail Delivery - £14.99

Australia - Tracked International Royal Mail Delivery - £18.00

Rest of the World - Tracked International Royal Mail Delivery - £9.99