Meet our founder


My name is Daisy, and I am the CEO and Founder of Glow For It. It’s nice to meet you! If you’d like to know a little bit more about Glow For It, I’d love to tell you all about us…

As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day!

Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about.

Taking it back to the start


My university degree was cut short due to lockdown, so I was left with some time and an opportunity to explore different careers and avenues. After trying to find a lash serum to grow my natural lashes, I found that the majority were out of my budget as an emerging student.

The few that I did find within my budget were mainly oil-based, contained harmful hormones or were ineffective. There’s also been a big shift away from extensions and strip lashes to a more natural look. So, after doing some research I found that there was a big pool of people who wanted to start investing in their natural beauty. I saw an opportunity and decided to take a leap of faith and go for it!

I invested the remainder of my student loan into formulating a lash serum. The first Purchase Order that I put through with my manufacturers I had to borrow the money for it off my mum. It took a lot of convincing…but, luckily the risk paid off! With the profits I made from the first batch, I was able to repay her investment.

Our progress


What started out as a dream over lockdown has now turned into a beauty business that is growing more and more every day. As a small business, we have always relied on the support and loyalty of our customers. All our orders are hand packaged and sent to you with love. So, we thank you for supporting our small business that has big goals!

Since we started, we have now grown our product range from just the lash serum to multiple beauty products…with more to come! We love to hear what you think of our products, and to see your progress pictures – so feel free to send us your kind messages on social media (@glowforitshop).

Finally, all that’s left to say is welcome to the family - our big, supportive, empowering, glowing community cannot wait to meet you!

-Daisy Kelly, CEO and Founder of Glow For It

Looking To The Future


At Glow For It, we are always striving to better ourselves. Our mission in 2024 is to become even more ethical and sustainable. 

This is why, our new Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. B-Corp manufacturers meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Therefore, it seemed a natural fit for Glow For It to work alongside a B-Corp business. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products.

At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. This hasn’t changed as our new and improved Glow For It Serums are still vegan, cruelty-free, hormone-free and packed full of even more fantastic natural ingredients that have been chosen for the benefits they provide.

So, the Glow For It Lash Serum and Glow For It Brow Serum are back and better than ever with new and improved natural ingredients that are ethically and sustainably sourced and manufactured within the UK. Glow For It prides itself in its transparency which is why we will always keep you up-to-date on what we are doing and why we are doing it. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty whilst also keeping you informed on our growth as a business. Together, we can all grow and glow!