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Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Everything you need to glow. Skin, lashes, brows, and more.

Perfectly in time for the month of love, get ready to treat yourself (or someone you love) to the Love Your Glow Bundle – a luxurious, limited-edition set featuring our best-selling beauty essentials and exclusive Glow For It accessories.

From radiant skin to fuller lashes and brows, this all-in-one bundle delivers powerful results – all wrapped up in the ultimate self-love experience.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this peptide-powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues.

The Growth Starter Kit contains the iconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

The Glow For It x Unndr Edit is a limited edition self-care bundle celebrating confidence from within - the perfect Valentine’s gift for you or someone you love.

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

Give the gift of long lashes and kissable lips to someone you love (or even just to treat yourself!). This collection includes our award-winning, TikTok-viral Lash Growth Serum and a tripeptide Lip Oil of your choice.

Say goodbye to clumps and hello to perfectly defined lashes.

The Glow For It Lash Definer is your new secret weapon for flawless, fanned-out lashes. Designed to glide effortlessly through your lashes after mascara application, this sleek, pro-level lash separator removes clumps and defines every lash - for a cleaner, more polished finish.