Lashes

Buy a lash serum for the chance to win £1000!

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

For lashes that don’t just look good - but grow stronger, longer and healthier - pair Lash Focus Mascara with the Glow For It Lash Growth Serum.

If you want luscious, long lashes and locks, we have the perfect pair for you! The Lash + Locks Duo contains both the best-selling, TikTok-viral Glow For It Lash Growth Serum and the brand-new Glow For It Hair Growth Serum. Together, these serums will work to provide your lashes and hair with what they need to grow long, healthy and strong.

Growth Starter Kit contains the iconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

If you're new to Glow For It, the Grow & Glow Heroes Collection is just what you need to introduce you to our growing, glowing world!

This collection contains our best-selling Lash Growth Serum, Brow Growth Serum and Hair Growth Serum - the ultimate trio for long lashes, beautifully bushy brows and luscious locks.

Say goodbye to clumps and hello to perfectly defined lashes.

The Glow For It Lash Definer is your new secret weapon for flawless, fanned-out lashes. Designed to glide effortlessly through your lashes after mascara application, this sleek, pro-level lash separator removes clumps and defines every lash - for a cleaner, more polished finish.

Nourish. Strengthen. Recharge your lashes.

Introducing Lash Recharge - our peptide-powered lash treatment that works alongside your lash serum to provide you with the most incredible lash results. Designed to visibly increase volume, length, and thickness, this lightweight, transparent gel delivers high-performance lash care with every brushstroke.