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FREE DELIVERY OVER £40
UP TO 25% OFF SITEWIDE
DELIVERY NOW £1.99
OUR BIRTHDAY SALE
FREE DELIVERY OVER £40
UP TO 25% OFF SITEWIDE
DELIVERY NOW £1.99
OUR BIRTHDAY SALE
FREE DELIVERY OVER £40
UP TO 25% OFF SITEWIDE
DELIVERY NOW £1.99
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Our mission
At Glow For It, we create thoughtful formulas that support your natural beauty and fit seamlessly into your daily routine. Through small, consistent rituals, we help you achieve long-term, effortless results, because real growth starts with consistency.
FROM OUR FOUNDER

At Glow For It, we believe confidence starts with self-care. Our mission has always been to create products that help you feel your best — naturally, effortlessly, and beautifully.

Daisy

★★★★★

10,000+ reviews

Clinically tested

Made in Europe

★★★★★

10,000+ reviews

Clinically tested

Made in Europe

★★★★★

10,000+ reviews

Clinically tested

Made in Europe

★★★★★

10,000+ reviews

Clinically tested

Made in Europe

★★★★★

10,000+ reviews

Clinically tested

Made in Europe

Real people, real results

Before & After

I am beyond impressed with the results of the lash serum after consistent use for 3 months. That one little tube delivered those results by the way! I am just eternally grateful for the Glow for it girlies who’ve created such an incredible product. 

Honestly I’ve spent years trying various serums and never having any luck so lash extensions were the only way to try and have some kind of confidence but I ended up picking them out every time leaving me almost completely bald and with zero confidence! Since seeing the reviews on TikTok I thought I’m going to give it a go and I couldn’t be happier, literally every day I see new lashes and I have an almost full lash line and being able to wear mascara again is just a dream! Beyond grateful for your product...

I don’t know what magic you put in that serum but I am amazed with the results

Obsessed with this serum! It's exactly 3 months between these photos and the difference you can see is amazing. I don't want to stop using it now. I've been using it twice a day. Made lashes longer, thicker and stronger.Everyone will have different results, even for me, one eye has slightly longer lashes than the other and I've been treating them the same. It's normal so Don't get discouraged. It takes 10 seconds a day and you will see results!!!

Hey girl!! I’ve been trying to grow my lashes out after getting lash extensions for the past two years and I’m soo impressed with your lash growth serum so far!! These are my results after four weeks- they’re so much fuller, thicker and longer!! I’m so excited to see where they are after twelve weeks 

Amazing! Love the results.

I have always struggled with my lashes due to being diagnosed with a condition called Trichotillamania which is a hair pulling condition linked with anxiety when I was in primary school. For years I’ve tried regrowing them however it never lasted long, making me feel unconfident and relying on heavy eyeliner to hide my missing lashes every day. In January this year I become a mam and thought enough is enough, I have made sure to find products and routines to help me look after myself and make self care a priority. Your lash serum is a vital part of this routine, I have used it every night without fail and now have fully grown in lashes for the first time since I was a very little girl.

This is literally amazing! the photos speak for themselves, i lost all my hair and lashes to chemotherapy so i thought i would try this product in the attempt to bring them back, but i’ve found my forever product! Not to mention how lovely you all are at glow for it!

I had my lash extensions taken off after wearing them for 6 months and didn’t feel confident. Found the glow for it serum through TikTok and have been using it for 10 weeks now. The results are amazing, my lashes now are lifted and tinted but I basically had no lashes in the before picture so it definitely works!!

Just 4 weeks growth! I can’t believe how much they’ve grown

4 weeks, I can’t believe this !!

What is this sorcery?? My lashes had snapped after LVL and I needed something to fix it and found glow for it, I’ve been using it for about a month now but not everyday so maybe haven’t got the most out of the product but the difference it has made already is unbelievable!! I bought the brow serum as well and it has worked wonders too!! (Tip: it is the same ingredients in both the brow and lash serum so if you don’t want to spend a lot then buy the lash serum and put a spolie in it and brush it through the brows)

These are my lashes without, and with mascara - no extensions!! They’re so long and I never thought I’d have lashes as perfect as these 

Hello lovely people, just a little email because I appreciate you guys so much. If I told you how much you guys have changed my life.. I have struggled with trichotillomania for about 11/12 years now. Since I was 8, I am now 19 and 20 in October with more confidence then ever!!! After seeing all the reviews I purchased this product last year February for the first time thinking it wasn’t going to work… but omg it works wonders!!! the serum has helped them grow so much!!! I use it day in and day out and I can’t live without it anymore it’s part of my everyday and night routine!!! I used to wear glass eyelashes, I’ve worse eyeliner I’ve tried everything to cover it as it was my biggest insecurity growing up.. but now I’m so happy to say I have long beautiful eyelashes. I will insert some before and afters just to show you the difference!!!

Love your serum! No mascara or lash tint, just my bare lashes taken in natural lighting in the after photo! Can’t believe the difference!!

I have been using the serum on and off for about 2 months and the results are literally out of this world. So obsessed!!!

Love this Serum! Have run out but will definitely be buying more!

This product is amazing! I was really skeptical seeing it on Facebook adverts, but thought I would try as I was fed up of using fake lashes. I saw results after 3 months and I did have to use is morning and night. I now use it every few days...love my lashes, I get so many compliments!

before i start. it’s only been 12 days?! i’m a very impatient girl and i was so eager to see results in just a week. i knew it was extremely not likely i was gonna see results that soon. but last night i took another progress photo for my journey and i could not believe my eyes. just under 2 weeks and im so shook by the results. i can not wait to continue my lash journey, thank you glow for it, i will NEVER shutup about this brand and i will forever continue to support it.

Heyy just thought I’d send a quick message to tell you that’s your lash serum is the BEST I’ve ever tried!!! I purchased through TikTok on august 21st so this is my third week using it after ripping my extensions out leaving chunks out of my lashes and I can happily say that gap is now gone!!! Thank you so much!

After 3 weeks of using it my lashes were already so much longer than they’ve ever been before, applying mascara was so much easier and made my lashes look incredible. I was so impressed since you are meant to use it for 12 weeks straight yet I was only on week 3 and I was already seeing a major change in my lashes. I’ve finally reached 12 weeks and I genuinely can’t believe these are my own lashes.

Using it for less than a week. CRAZY!!!! I'm in love x

This lash serum is INCREDIBLE!!! The first photo is from the end of June and the second photo is now... I can't believe it! I used to wear lash extensions constantly and will never go back. I've just made an order for 2 more lash serums for my family!

Hi, I've been using your lash serum for about 6 weeks now and the progress I've seen is amazing! I was a bit skeptical at first but after seeing all of the amazing reviews i decided to give it a go and its safe to say i am very very happy with my results! I will definitely be continuing to use this, thank you!

AMAZING PICS SAY IT ALL!

Hey, just wanted to say thank you for creating such an amazing product! My lashes were ruined from years of extensions. I've been using the serum every night since 12th May 23 and just look at the results! Today's pic is with light coat of mascara!! Couldn't live without my serum!! 

Hi! I started using your lash and brow serum on the 30th of June this year, here are my before and after photos. I can't get over the difference in just 3 months! I finally feel confident enough to not wear strip lashes anymore. I'm so happy with the results 

I love your serum more than my husband at this point. LOL!

I’ve been using the lash serum over the past month now and I must say the results are incredible! Bear in mind I’m not wearing any mascara in the after picture!! I am obsessed will continue to order more.

Can’t thank you enough for creating a serum that gives me results like this. First pic is about 12 weeks ago and the second is after my first ever lash lift & tint. Filled in all the gaps and added so much length.

I’ve used this serum each night after completing my skincare and I can not stress to anyone how magical this serum is. It completely changed my lashes, they are so long and thick and I'm getting compliments on them daily. I’m so happy.

Same mascara and eyelash curler used in both such a good product.

This is in 3 weeks!

Hiya! I hardly ever message businesses about products but I am so genuinely in love with this lash serum. Have been using it for about two months and look at the difference!!

My brows have genuinely never looked better!! I used to be so self conscious about the gap but it's literally gone and I don't even use anything to fill them in anymore! Changed my life would 100% recommend x

The photos speak for themselves!

Been using for 6 weeks and I've had so much growth on my stubborn brow!!! Not had on this one since I was a kid over 20 years ago. I had no doubt it would work!! In love

I have to say I was always so self conscious with my eyebrows as I had barely any hair due to over plucking and pulling at my eyebrows - this serum is the cure for it. The picture are growth of only 2 weeks. I was so surprised and will definitely be buying again. Thank yous :)

You're helping the cancer girls get their glow back

When I tell you I couldn't feel more emotional and grateful for a product i mean it. In just under a month my brows are thicker, darker and my scar is covered. I'm so in love with all of glow for its products, I will never have a bad thing to say about this brand.. from the members to the products I'm so blessed to have discovered glow for it. Thank you.

I recently brought your lash and brow serum and I can't explain how much of a difference they have made! I get lamination so they often get dry, but these products really brought them back to life. Thank you.

I don’t usually write reviews unless I genuinely believe in something but this brow serum is my LIFELINE.

I've only been using this serum for a few weeks but I'm already noticing my hair getting fuller around my hairline which is the area I've mainly been focusing on - I couldn't be happier!

My results from using the serum after experiencing postpartum hair loss

The growth results I've had from this serum are CRAZY! You can see my roots coming back through after just weeks. Obsessed

I have been using this since August as I had massive hair loss and snapped hair. The results are amazing! I have always suffered from fine hair I have just ordered my second bottle. I have been using this daily and doesn't make my hair greasy.

Love this serum. The growth I have had in the space of just a year is unbelievable.

I'd had an ectopic pregnancy and lost a lost of hair during that time. My hair is growing back thicker and fuller I love it.

I've been using this for around a month and I am already seeing a difference!

I’m so excited to show my results from the hair serum!! My hair started to fall out and left a bald patch, just 3 and half weeks of using the serum and the results are FANTASTIC!!

We LOVE seeing your before and after pictures, please keep sending them to us on Insta and TikTok @glowforitshop
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