Glow For It September Recap

September was one of our busiest (and most exciting!) months yet at Glow For It. From product launches and Tube ads to events, awards, and filming days – here’s a look back at everything we got up to.

Our First Tube Ads… During the Strike!

We kicked off September with a huge milestone – our very first Glow For It Tube ads hit London Underground stations. Despite the timing (yes, the strike was on the same week!), it was such a proud moment seeing our brand out in the wild on one of the busiest networks in the world.

Ideas Fest

Our very own Founder and Senior Marketing Manager, Daisy and Charlotte, headed to Ideas Fest - often called the Glastonbury of Business! They came back brimming with inspiration, fresh ideas, and connections that will help us keep pushing Glow For It to the next level.

New Product Photoshoot

Behind the scenes, we’ve been hard at work preparing for our biggest product launch yet. September saw a stunning new photoshoot that captured the energy, glow, and creativity behind what’s coming soon. (We can’t wait to share more!) Sign up here to be the first to get your hands on what's coming next.

Shortlisted for Pure Beauty UK Awards

We were over the moon to be shortlisted for the Pure Beauty UK Awards in the category Best Eye or Brow Product for our FOCUS Lash Growth Mascara. This recognition means so much – thank you to everyone who voted and has supported and loved this product since launch. Fingers crossed we win!

Brown FOCUS Lash Growth Mascara

Speaking of mascara… September also marked the arrival of the much-requested Brown FOCUS Lash Growth Mascara. Softer, natural, and just as powerful as the original, it’s already become a staple in so many beauty bags.

TSITP Watch Party

What’s better than new mascara? Watching it launch alongside friends at our “The Summer I Turned Pretty” watch party! It was the perfect cosy evening to celebrate the latest addition to the Glow For It family.

Black Friday Filming Days

Yes, Black Friday prep has already started! September was packed with content filming days to make sure we’re ready with the very best offers, campaigns, and creative when the busiest shopping season hits.

Manchester Early Black Friday Live

We also hit the road and brought Glow For It to Manchester for an Early Black Friday live event. Chatting with customers on the live is always so special – the energy, excitement, and love for Glow For It makes all the hard work worth it. Make sure to follow us on TikTok to join us for our next live event @glowforitshop

Morning Glory x Glow For It

To wrap up the month, we teamed up with Morning Glory Coffee for an amazing collab event. The first 100 people who popped by got a free Brown FOCUS Lash Growth Mascara with their coffee – and yes, they went fast!

What’s Next?

If September was anything to go by, then the rest of the year is set to be huge. With Black Friday around the corner and our biggest launch yet on the horizon, we’re just getting started… stay tuned!