Bestsellers

Your first step to radiant, nourished skin - and healthy lashes.

Clean skin. Calm complexion. Cared-for lashes. Restore your glow (and your lashes) every time you cleanse.

If you want luscious, long lashes and locks, we have the perfect pair for you!

The Lash + Locks Duo contains both the best-selling, TikTok-viral Glow For It Lash Growth Serum and the brand-new Glow For It Hair Growth Serum. Together, these serums will work to provide your lashes and hair with what they need to grow long, healthy and strong.

Our Lash Growth Serum works deep within the follicle to nourish and stimulate new lash growth, while Lash Recharge protects and conditions the lashes you see - shielding them from daily stressors like makeup, cleansing, heat, and curlers.

This limited edition edit is the perfect gift for anyone searching for naturally longer, stronger, and more luscious lashes.

Get ready for naturally longer, stronger, and more luscious lashes that’ll have everyone asking, “Are they real?”

The Ultimate Lash Growth Bundle contains Lash Growth Serum, Lash Recharge, FOCUS Lash Growth Mascara and Restore Your Glow Cleansing Balm - everything you need for longer, stronger lashes.

Your dream lashes, unlocked. This bundle contains our founder, Daisy's, favourite products to achieve long lashes like her!

Get ready for naturally longer, stronger, and fuller lashes with our 3-Step Lash Growth Routine - featuring everything you need to nourish, recharge, and enhance your lashes from root to tip.

If you're new to Glow For It, the Grow & Glow Heroes Collection is just what you need to introduce you to our growing, glowing world!

This collection contains our best-selling Lash Growth Serum, Brow Growth Serum and Hair Growth Serum - the ultimate trio for long lashes, beautifully bushy brows and luscious locks.

This limited edition Glow For It Christmas Cracker contains a Hair Growth Serum and a Scrunchie. It's the perfect stocking filler this Christmas to give your loved one everything they need for a good hair day everyday!

This limited edition Glow For It Christmas Cracker contains a Lash Growth Serum and a Black FOCUS Lash Growth Mascara. It's the perfect stocking filler this Christmas to give your loved one everything they need for 24-hour lash care.