Lashes

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

TikTok's #1 lash growth serum + our new daily lash conditioning treatment. Longer, stronger, fuller lashes in as little as 14 days. Prostaglandin-free, vegan, cruelty-free.

The Growth Starter Kit contains the iconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

Your dream lashes, unlocked. Get ready for naturally longer, stronger, and fuller lashes with our 3-Step Lash Growth Routine - featuring everything you need to nourish, recharge, and enhance your lashes from root to tip.

Your first step to radiant, nourished skin - and healthy lashes.

Clean skin. Calm complexion. Cared-for lashes. Restore your glow (and your lashes) every time you cleanse.

For lashes that don’t just look good - but grow stronger, longer and healthier - pair Lash Focus Mascara with the Glow For It Lash Growth Serum.

If you're new to Glow For It, the Unlock Your Growth Edit is the perfect introduction to our world of growth.

This curated set features our best-selling Lash Growth Serum, Brow Growth Serum, and Hair Growth Serum, the ultimate trio designed to support longer lashes, fuller brows, and healthier-looking hair.

Thoughtfully put together, it also includes an exclusive pink jelly bag to keep your essentials in one place, finished with a custom Glow For It lock and key, so you can truly unlock your growth.