Bestsellers

Buy a lash serum for the chance to win £1000!

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Nourish. Strengthen. Recharge your lashes.

Introducing Lash Recharge - our peptide-powered lash treatment that works alongside your lash serum to provide you with the most incredible lash results. Designed to visibly increase volume, length, and thickness, this lightweight, transparent gel delivers high-performance lash care with every brushstroke.

New price, same incredible results.

Struggling with thinning, weak hair or slow growth? The Glow For It Hair Growth Serum is a peptide powered formula designed to nourish your scalp and promote thicker, fuller hair.

This water-based serum absorbs quickly without greasy residue, making it perfect for daily use. Made in the UK, 100% vegan, and free from prostaglandin analogues, it's the natural way to achieve your hair goals!

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this prostaglandin free, peptide powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues. 

Get ready for naturally longer, stronger, and more luscious lashes that’ll have everyone asking, “Are they real?”

The Ultimate Lash Growth Bundle contains Lash Growth Serum, Lash Recharge, FOCUS Lash Growth Mascara and Restore Your Glow Cleansing Balm - everything you need for longer, stronger lashes.

Your dream lashes, unlocked.

Get ready for naturally longer, stronger, and fuller lashes with our 3-Step Lash Growth Routine - featuring everything you need to nourish, recharge, and enhance your lashes from root to tip.

Growth Starter Kit contains the iconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.