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Our Lash Growth Serum works deep within the follicle to nourish and stimulate new lash growth, while Lash Recharge protects and conditions the lashes you see - shielding them from daily stressors like makeup, cleansing, heat, and curlers.

This limited edition edit is the perfect gift for anyone searching for naturally longer, stronger, and more luscious lashes.

Buy a lash serum for the chance to win £1000!

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

The Growth Starter Kit contains the iconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this peptide-powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues.

Summer shades. Year-round glow.

Say hello to your all-season blush. The Glow For It Blush Sticks are where skin-loving ingredients meet beautiful, buildable colour. Inspired by the warmth and vibrancy of summer, each of the seven shades is designed to reflect a feeling - so you bring the glow from within onto your skin.

Your first step to radiant, nourished skin - and healthy lashes.

Clean skin. Calm complexion. Cared-for lashes. Restore your glow (and your lashes) every time you cleanse.

For lashes that don’t just look good - but grow stronger, longer and healthier - pair Lash Focus Mascara with the Glow For It Lash Growth Serum.