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Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this peptide-powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues.

Stronger, healthier hair starts at the root.

Struggling with thinning, weak hair or slow growth? The Glow For It Hair Growth Serum is a peptide powered formula designed to nourish your scalp and promote thicker, fuller hair.

This water-based serum absorbs quickly without greasy residue, making it perfect for daily use. Made in the UK, 100% vegan, it's the natural way to achieve your hair goals!

The Growth Starter Kit contains the iconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

For lashes that don’t just look good - but grow stronger, longer and healthier - pair Lash Focus Mascara with the Glow For It Lash Growth Serum.

If you want luscious, long lashes and locks, we have the perfect pair for you!

The Lash + Locks Duo contains both the best-selling, TikTok-viral Glow For It Lash Growth Serum and the brand-new Glow For It Hair Growth Serum. Together, these serums will work to provide your lashes and hair with what they need to grow long, healthy and strong.

Nourish. Strengthen. Recharge your lashes.

Introducing Lash Recharge - our peptide-powered lash treatment that works alongside your lash serum to provide you with the most incredible lash results. Designed to visibly increase volume, length, and thickness, this lightweight, transparent gel delivers high-performance lash care with every brushstroke.