New

If you're new to Glow For It, the Unlock Your Growth Edit is the perfect introduction to our world of growth.

This curated set features our best-selling Lash Growth Serum, Brow Growth Serum, and Hair Growth Serum, the ultimate trio designed to support longer lashes, fuller brows, and healthier-looking hair.

Thoughtfully put together, it also includes an exclusive pink jelly bag to keep your essentials in one place, finished with a custom Glow For It lock and key, so you can truly unlock your growth.

If you're new to Glow For It, this mini edit is the perfect introduction to our world of growth.

This curated set features our award-winning Lash Growth Serum and Brow Growth Serum, designed to support longer lashes and fuller brows wherever you go, now the perfect size to travel with you.

Thoughtfully put together, it also includes an exclusive Glow For It cream jelly bag to keep your travel essentials in one place, finished with a custom lock + key, so you can truly unlock your growth.

TikTok's #1 lash growth serum + our new daily lash conditioning treatment. Longer, stronger, fuller lashes in as little as 14 days. Prostaglandin-free, vegan, cruelty-free.

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Free lash definer when you purchase black or brown mascara (excludes subscription orders). Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

The Growth Starter Kit contains the iconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

For lashes that don’t just look good - but grow stronger, longer and healthier - pair Lash Focus Mascara with the Glow For It Lash Growth Serum.

Nourish. Strengthen. Recharge your lashes.

Introducing Lash Recharge - our peptide-powered lash treatment that works alongside your lash serum to provide you with the most incredible lash results. Designed to visibly increase volume, length, and thickness, this lightweight, transparent gel delivers high-performance lash care with every brushstroke.