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Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this peptide-powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues.

Stronger, healthier hair starts at the root.

Struggling with thinning, weak hair or slow growth? The Glow For It Hair Growth Serum is a peptide powered formula designed to nourish your scalp and promote thicker, fuller hair.

This water-based serum absorbs quickly without greasy residue, making it perfect for daily use. Made in the UK, 100% vegan, it's the natural way to achieve your hair goals!

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

The Glow For It Lip Oils contains natural oils along with a multitude of other natural ingredients chosen for their skin care benefits.

Made in the UK, these nourishing lip oils will hydrate, plump and protect your lips with a non-sticky finish.

Say goodbye to clumps and hello to perfectly defined lashes.

The Glow For It Lash Definer is your new secret weapon for flawless, fanned-out lashes. Designed to glide effortlessly through your lashes after mascara application, this sleek, pro-level lash separator removes clumps and defines every lash - for a cleaner, more polished finish.

Bring the glow from within onto your skin with the Glow For It Glow Sticks! These cream highlighter sticks come in four stunning shades so that you can find your glow.

Made in Italy, the vegan, cruelty-free formula contains skin loving ingredients such as peptides, jojoba oil and hyaluronic acid. Easy to use, these cream sticks glide effortlessly onto the skin, blending seamlessly for a natural or buildable glow.

The perfect tool to help increase your hair growth! The Glow For It Scalp Massager is made from 100% silicone to ensure a gentle massage experience with flexible bristles making it suitable for all hair types and textures.

Nourish. Strengthen. Recharge your lashes.

Introducing Lash Recharge - our peptide-powered lash treatment that works alongside your lash serum to provide you with the most incredible lash results. Designed to visibly increase volume, length, and thickness, this lightweight, transparent gel delivers high-performance lash care with every brushstroke.

Introducing the Glow For It Tote Bag, designed to store all of your favourite Glow For It goodies... It is also perfect for travelling!

Your first step to radiant, nourished skin - and healthy lashes.

Clean skin. Calm complexion. Cared-for lashes. Restore your glow (and your lashes) every time you cleanse.

Summer shades. Year-round glow.

Say hello to your all-season blush. The Glow For It Blush Sticks are where skin-loving ingredients meet beautiful, buildable colour. Inspired by the warmth and vibrancy of summer, each of the five shades is designed to reflect a feeling - so you bring the glow from within onto your skin.

Make your Glow For It order extra special with our beautiful Gift Bag & Tissue Paper add-on.

Upgrade your skincare routine with our Glow For It Cleansing Mitts – the perfect partner for your Glow For It Cleansing Balm. These ultra-soft mitts are designed to gently and effectively remove makeup, SPF, and daily build-up without irritating your skin.

Make your lashes the focus of your beauty routine with Lash Focus Mini Mascara - the travel-sized lash enhancer that delivers instant definition and long-term results.

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

The Growth Starter Kit contains the iconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

Our Lash Growth Serum works deep within the follicle to nourish and stimulate new lash growth, while Lash Recharge protects and conditions the lashes you see - shielding them from daily stressors like makeup, cleansing, heat, and curlers.

This limited edition edit is the perfect gift for anyone searching for naturally longer, stronger, and more luscious lashes.

The Ultimate Glow. Every. Single. Day.

Meet the biggest and best Glow For It bundle ever.

A complete, head-to-toe collection of our award-winning growth treatments, glow-giving makeup, and exclusive limited-edition accessories you won’t find anywhere else.

For lashes that don’t just look good - but grow stronger, longer and healthier - pair Lash Focus Mascara with the Glow For It Lash Growth Serum.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this peptide-powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues.

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

If you're new to Glow For It, the Grow & Glow Heroes Collection is just what you need to introduce you to our growing, glowing world!

This collection contains our best-selling Lash Growth Serum, Brow Growth Serum and Hair Growth Serum - the ultimate trio for long lashes, beautifully bushy brows and luscious locks.

Make your Glow For It order extra special with our beautiful Gift Bag & Tissue Paper add-on.

Your dream lashes, unlocked. This bundle contains our founder, Daisy's, favourite products to achieve long lashes like her!

Get ready for naturally longer, stronger, and fuller lashes with our 3-Step Lash Growth Routine - featuring everything you need to nourish, recharge, and enhance your lashes from root to tip.

Get ready for naturally longer, stronger, and more luscious lashes that’ll have everyone asking, “Are they real?”

The Ultimate Lash Growth Bundle contains Lash Growth Serum, Lash Recharge, FOCUS Lash Growth Mascara and Restore Your Glow Cleansing Balm - everything you need for longer, stronger lashes.

Nourish. Strengthen. Recharge your lashes.

Introducing Lash Recharge - our peptide-powered lash treatment that works alongside your lash serum to provide you with the most incredible lash results. Designed to visibly increase volume, length, and thickness, this lightweight, transparent gel delivers high-performance lash care with every brushstroke.

Stronger, healthier hair starts at the root.

Struggling with thinning, weak hair or slow growth? The Glow For It Hair Growth Serum is a peptide powered formula designed to nourish your scalp and promote thicker, fuller hair.

This water-based serum absorbs quickly without greasy residue, making it perfect for daily use. Made in the UK, 100% vegan, it's the natural way to achieve your hair goals!

The Glow For It Lip Oils contains natural oils along with a multitude of other natural ingredients chosen for their skin care benefits.

Made in the UK, these nourishing lip oils will hydrate, plump and protect your lips with a non-sticky finish.

Bring the glow from within onto your skin with the Glow For It Glow Sticks! These cream highlighter sticks come in four stunning shades so that you can find your glow.

Made in Italy, the vegan, cruelty-free formula contains skin loving ingredients such as peptides, jojoba oil and hyaluronic acid. Easy to use, these cream sticks glide effortlessly onto the skin, blending seamlessly for a natural or buildable glow.

Introducing the Glow For It Tote Bag, designed to store all of your favourite Glow For It goodies... It is also perfect for travelling!

Summer shades. Year-round glow.

Say hello to your all-season blush. The Glow For It Blush Sticks are where skin-loving ingredients meet beautiful, buildable colour. Inspired by the warmth and vibrancy of summer, each of the five shades is designed to reflect a feeling - so you bring the glow from within onto your skin.

Lashes that wow. Skin that glows.

Meet the perfect pair for your glow-up, start to finish. The Focus + Restore Duo brings together our Lash Focus Mascara and Restore Your Glow Cleansing Balm – designed to work in harmony, day and night.

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

The Glow For It x Unndr Edit is a limited edition self-care bundle celebrating confidence from within - the perfect Valentine’s gift for you or someone you love.

The Growth Starter Kit contains the iconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

Our Lash Growth Serum works deep within the follicle to nourish and stimulate new lash growth, while Lash Recharge protects and conditions the lashes you see - shielding them from daily stressors like makeup, cleansing, heat, and curlers.

This limited edition edit is the perfect gift for anyone searching for naturally longer, stronger, and more luscious lashes.

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this peptide-powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues.

Give the gift of long lashes and kissable lips to someone you love (or even just to treat yourself!). This collection includes our award-winning, TikTok-viral Lash Growth Serum and a tripeptide Lip Oil of your choice.

Give the gift of long lashes and kissable lips to someone you love (or even just to treat yourself!). This collection includes our award-winning, TikTok-viral Lash Growth Serum and a tripeptide Lip Oil of your choice.

Give the gift of long lashes and kissable lips to someone you love (or even just to treat yourself!). This collection includes our award-winning, TikTok-viral Lash Growth Serum and a tripeptide Lip Oil of your choice.

Summer shades. Year-round glow.

Say hello to your all-season blush. The Glow For It Blush Sticks are where skin-loving ingredients meet beautiful, buildable colour. Inspired by the warmth and vibrancy of summer, each of the five shades is designed to reflect a feeling - so you bring the glow from within onto your skin.

Your first step to radiant, nourished skin - and healthy lashes.

Clean skin. Calm complexion. Cared-for lashes. Restore your glow (and your lashes) every time you cleanse.

For lashes that don’t just look good - but grow stronger, longer and healthier - pair Lash Focus Mascara with the Glow For It Lash Growth Serum.

Lashes that wow. Skin that glows.

Meet the perfect pair for your glow-up, start to finish. The Focus + Restore Duo brings together our Lash Focus Mascara and Restore Your Glow Cleansing Balm – designed to work in harmony, day and night.

Bring the glow from within onto your skin with the Glow For It Glow Sticks! These cream highlighter sticks come in four stunning shades so that you can find your glow.

Made in Italy, the vegan, cruelty-free formula contains skin loving ingredients such as peptides, jojoba oil and hyaluronic acid. Easy to use, these cream sticks glide effortlessly onto the skin, blending seamlessly for a natural or buildable glow.

Say goodbye to clumps and hello to perfectly defined lashes.

The Glow For It Lash Definer is your new secret weapon for flawless, fanned-out lashes. Designed to glide effortlessly through your lashes after mascara application, this sleek, pro-level lash separator removes clumps and defines every lash - for a cleaner, more polished finish.

Stronger, healthier hair starts at the root.

Struggling with thinning, weak hair or slow growth? The Glow For It Hair Growth Serum is a peptide powered formula designed to nourish your scalp and promote thicker, fuller hair.

This water-based serum absorbs quickly without greasy residue, making it perfect for daily use. Made in the UK, 100% vegan, it's the natural way to achieve your hair goals!

Our Hair Growth Serum + Scalp Massager are all you need in this ultimate Hair Care Collection.

While the Scalp Massager works to stimulate blood flow to your scalp, the Hair Growth Serum provides your hair with the nutrients it needs to grow long, healthy and strong. Not only this, but the Scalp Massager works to activate the Hair Growth Serum for increased hair growth benefits.

The perfect tool to help increase your hair growth! The Glow For It Scalp Massager is made from 100% silicone to ensure a gentle massage experience with flexible bristles making it suitable for all hair types and textures.

If you want luscious, long lashes and locks, we have the perfect pair for you!

The Lash + Locks Duo contains both the best-selling, TikTok-viral Glow For It Lash Growth Serum and the brand-new Glow For It Hair Growth Serum. Together, these serums will work to provide your lashes and hair with what they need to grow long, healthy and strong.

If you're new to Glow For It, the Grow & Glow Heroes Collection is just what you need to introduce you to our growing, glowing world!

This collection contains our best-selling Lash Growth Serum, Brow Growth Serum and Hair Growth Serum - the ultimate trio for long lashes, beautifully bushy brows and luscious locks.

Introducing the Glow For It Tote Bag, designed to store all of your favourite Glow For It goodies... It is also perfect for travelling!

The Glow For It Lip Oils contains natural oils along with a multitude of other natural ingredients chosen for their skin care benefits.

Made in the UK, these nourishing lip oils will hydrate, plump and protect your lips with a non-sticky finish.

Upgrade your skincare routine with our Glow For It Cleansing Mitts – the perfect partner for your Glow For It Cleansing Balm. These ultra-soft mitts are designed to gently and effectively remove makeup, SPF, and daily build-up without irritating your skin.

Nourish. Strengthen. Recharge your lashes.

Introducing Lash Recharge - our peptide-powered lash treatment that works alongside your lash serum to provide you with the most incredible lash results. Designed to visibly increase volume, length, and thickness, this lightweight, transparent gel delivers high-performance lash care with every brushstroke.

Get ready for naturally longer, stronger, and more luscious lashes that’ll have everyone asking, “Are they real?”

The Ultimate Lash Growth Bundle contains Lash Growth Serum, Lash Recharge, FOCUS Lash Growth Mascara and Restore Your Glow Cleansing Balm - everything you need for longer, stronger lashes.

Your dream lashes, unlocked. This bundle contains our founder, Daisy's, favourite products to achieve long lashes like her!

Get ready for naturally longer, stronger, and fuller lashes with our 3-Step Lash Growth Routine - featuring everything you need to nourish, recharge, and enhance your lashes from root to tip.

Make your lashes the focus of your beauty routine with Lash Focus Mini Mascara - the travel-sized lash enhancer that delivers instant definition and long-term results.

These products may be MINI but this announcement is MASSIVE! We now have our award-winning, viral Lash Serum and Brow Serum available in a mini gift set.

Although the tubes may be small, the formula is still as powerful as ever for you to achieve your lash and brow growth goals. Give the gift of growth this Christmas with this limited edition gift set - whilst stock lasts!

Everything you need to glow. Skin, lashes, brows, and more.

Perfectly in time for the month of love, get ready to treat yourself (or someone you love) to the Love Your Glow Bundle – a luxurious, limited-edition set featuring our best-selling beauty essentials and exclusive Glow For It accessories.

From radiant skin to fuller lashes and brows, this all-in-one bundle delivers powerful results – all wrapped up in the ultimate self-love experience.

The Ultimate Glow. Every. Single. Day.

Meet the biggest and best Glow For It bundle ever.

A complete, head-to-toe collection of our award-winning growth treatments, glow-giving makeup, and exclusive limited-edition accessories you won’t find anywhere else.

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

The Growth Starter Kit contains the iconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this peptide-powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues.

The Glow For It x Unndr Edit is a limited edition self-care bundle celebrating confidence from within - the perfect Valentine’s gift for you or someone you love.

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

The Growth Starter Kit contains the iconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

These products may be MINI but this announcement is MASSIVE! We now have our award-winning, viral Lash Serum and Brow Serum available in a mini gift set.

Although the tubes may be small, the formula is still as powerful as ever for you to achieve your lash and brow growth goals. Give the gift of growth this Christmas with this limited edition gift set - whilst stock lasts!

Stronger, healthier hair starts at the root.

Struggling with thinning, weak hair or slow growth? The Glow For It Hair Growth Serum is a peptide powered formula designed to nourish your scalp and promote thicker, fuller hair.

This water-based serum absorbs quickly without greasy residue, making it perfect for daily use. Made in the UK, 100% vegan, it's the natural way to achieve your hair goals!

Nourish. Strengthen. Recharge your lashes.

Introducing Lash Recharge - our peptide-powered lash treatment that works alongside your lash serum to provide you with the most incredible lash results. Designed to visibly increase volume, length, and thickness, this lightweight, transparent gel delivers high-performance lash care with every brushstroke.