Payday Treat

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this peptide-powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues.

Stronger, healthier hair starts at the root.

Struggling with thinning, weak hair or slow growth? The Glow For It Hair Growth Serum is a peptide powered formula designed to nourish your scalp and promote thicker, fuller hair.

This water-based serum absorbs quickly without greasy residue, making it perfect for daily use. Made in the UK, 100% vegan, it's the natural way to achieve your hair goals!

The Growth Starter Kit contains the iconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

Say goodbye to clumps and hello to perfectly defined lashes.

The Glow For It Lash Definer is your new secret weapon for flawless, fanned-out lashes. Designed to glide effortlessly through your lashes after mascara application, this sleek, pro-level lash separator removes clumps and defines every lash - for a cleaner, more polished finish.

Bring the glow from within onto your skin with the Glow For It Glow Sticks! These cream highlighter sticks come in four stunning shades so that you can find your glow.

Made in Italy, the vegan, cruelty-free formula contains skin loving ingredients such as peptides, jojoba oil and hyaluronic acid. Easy to use, these cream sticks glide effortlessly onto the skin, blending seamlessly for a natural or buildable glow.

For lashes that don’t just look good - but grow stronger, longer and healthier - pair Lash Focus Mascara with the Glow For It Lash Growth Serum.