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Our Lash Growth Serum works deep within the follicle to nourish and stimulate new lash growth, while Lash Recharge protects and conditions the lashes you see - shielding them from daily stressors like makeup, cleansing, heat, and curlers.

This limited edition edit is the perfect gift for anyone searching for naturally longer, stronger, and more luscious lashes.

Buy a lash serum for the chance to win £1000!

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

The Iconic Duo contains the EYEconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this prostaglandin free, peptide powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues. 

Summer shades. Year-round glow.

Say hello to your all-season blush. The Glow For It Blush Sticks are where skin-loving ingredients meet beautiful, buildable colour. Inspired by the warmth and vibrancy of summer, each of the seven shades is designed to reflect a feeling - so you bring the glow from within onto your skin.

Your first step to radiant, nourished skin - and healthy lashes.

Clean skin. Calm complexion. Cared-for lashes. Restore your glow (and your lashes) every time you cleanse.

For lashes that don’t just look good - but grow stronger, longer and healthier - pair Lash Focus Mascara with the Glow For It Lash Growth Serum.

Lashes that wow. Skin that glows.

Meet the perfect pair for your glow-up, start to finish. The Focus + Restore Duo brings together our Lash Focus Mascara and Restore Your Glow Cleansing Balm – designed to work in harmony, day and night.

Bring the glow from within onto your skin with the Glow For It Glow Sticks! These cream highlighter sticks come in four stunning shades so that you can find your glow.

Made in Italy, the vegan, cruelty-free formula contains skin loving ingredients such as peptides, jojoba oil and hyaluronic acid. Easy to use, these cream sticks glide effortlessly onto the skin, blending seamlessly for a natural or buildable glow.

Show your brows some love by looking after them with these top-quality stainless steel tweezers.

The perfect tool to keep your eyebrows tidy after the brilliant growth that you’ll achieve with the Glow For It Brow Growth Serum.

Say goodbye to clumps and hello to perfectly defined lashes.

The Glow For It Lash Definer is your new secret weapon for flawless, fanned-out lashes. Designed to glide effortlessly through your lashes after mascara application, this sleek, pro-level lash separator removes clumps and defines every lash - for a cleaner, more polished finish.

New price, same incredible results.

Struggling with thinning, weak hair or slow growth? The Glow For It Hair Growth Serum is a peptide powered formula designed to nourish your scalp and promote thicker, fuller hair.

This water-based serum absorbs quickly without greasy residue, making it perfect for daily use. Made in the UK, 100% vegan, and free from prostaglandin analogues, it's the natural way to achieve your hair goals!

If you want luscious, long lashes and locks, we have the perfect pair for you! The Lash + Locks Duo contains both the best-selling, TikTok-viral Glow For It Lash Growth Serum and the brand-new Glow For It Hair Growth Serum. Together, these serums will work to provide your lashes and hair with what they need to grow long, healthy and strong.

If you're new to Glow For It, the Grow & Glow Heroes Collection is just what you need to introduce you to our growing, glowing world!

This collection contains our best-selling Lash Growth Serum, Brow Growth Serum and Hair Growth Serum - the ultimate trio for long lashes, beautifully bushy brows and luscious locks.

Introducing the Glow For It Tote Bag, designed to store all of your favourite Glow For It goodies... It is also perfect for travelling!

The Glow For It Lip Oils contains natural oils along with a multitude of other natural ingredients chosen for their skin care benefits.

Made in the UK, these nourishing lip oils will hydrate, plump and protect your lips with a non-sticky finish.

Upgrade your skincare routine with our Glow For It Cleansing Mitts – the perfect partner for your Glow For It Cleansing Balm. These ultra-soft mitts are designed to gently and effectively remove makeup, SPF, and daily build-up without irritating your skin.

Buy a lash serum for the chance to win £1000!

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

The Iconic Duo contains the EYEconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this prostaglandin free, peptide powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues. 

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this prostaglandin free, peptide powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues. 

New price, same incredible results.

Struggling with thinning, weak hair or slow growth? The Glow For It Hair Growth Serum is a peptide powered formula designed to nourish your scalp and promote thicker, fuller hair.

This water-based serum absorbs quickly without greasy residue, making it perfect for daily use. Made in the UK, 100% vegan, and free from prostaglandin analogues, it's the natural way to achieve your hair goals!

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

Your first step to radiant, nourished skin - and healthy lashes.

Clean skin. Calm complexion. Cared-for lashes. Restore your glow (and your lashes) every time you cleanse.

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this prostaglandin free, peptide powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues. 

The Iconic Duo contains the EYEconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

If you're new to Glow For It, the Grow & Glow Heroes Collection is just what you need to introduce you to our growing, glowing world!

This collection contains our best-selling Lash Growth Serum, Brow Growth Serum and Hair Growth Serum - the ultimate trio for long lashes, beautifully bushy brows and luscious locks.

Show your brows some love by looking after them with these top-quality stainless steel tweezers.

The perfect tool to keep your eyebrows tidy after the brilliant growth that you’ll achieve with the Glow For It Brow Growth Serum.

Buy a lash serum for the chance to win £1000!

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this prostaglandin free, peptide powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues. 

New price, same incredible results.

Struggling with thinning, weak hair or slow growth? The Glow For It Hair Growth Serum is a peptide powered formula designed to nourish your scalp and promote thicker, fuller hair.

This water-based serum absorbs quickly without greasy residue, making it perfect for daily use. Made in the UK, 100% vegan, and free from prostaglandin analogues, it's the natural way to achieve your hair goals!

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

The Glow For It Lip Oils contains natural oils along with a multitude of other natural ingredients chosen for their skin care benefits.

Made in the UK, these nourishing lip oils will hydrate, plump and protect your lips with a non-sticky finish.

Bring the glow from within onto your skin with the Glow For It Glow Sticks! These cream highlighter sticks come in four stunning shades so that you can find your glow.

Made in Italy, the vegan, cruelty-free formula contains skin loving ingredients such as peptides, jojoba oil and hyaluronic acid. Easy to use, these cream sticks glide effortlessly onto the skin, blending seamlessly for a natural or buildable glow.

Your first step to radiant, nourished skin - and healthy lashes.

Clean skin. Calm complexion. Cared-for lashes. Restore your glow (and your lashes) every time you cleanse.

Summer shades. Year-round glow.

Say hello to your all-season blush. The Glow For It Blush Sticks are where skin-loving ingredients meet beautiful, buildable colour. Inspired by the warmth and vibrancy of summer, each of the seven shades is designed to reflect a feeling - so you bring the glow from within onto your skin.

Our Lash Growth Serum works deep within the follicle to nourish and stimulate new lash growth, while Lash Recharge protects and conditions the lashes you see - shielding them from daily stressors like makeup, cleansing, heat, and curlers.

This limited edition edit is the perfect gift for anyone searching for naturally longer, stronger, and more luscious lashes.

For lashes that don’t just look good - but grow stronger, longer and healthier - pair Lash Focus Mascara with the Glow For It Lash Growth Serum.

The Iconic Duo contains the EYEconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

If you want luscious, long lashes and locks, we have the perfect pair for you! The Lash + Locks Duo contains both the best-selling, TikTok-viral Glow For It Lash Growth Serum and the brand-new Glow For It Hair Growth Serum. Together, these serums will work to provide your lashes and hair with what they need to grow long, healthy and strong.

If you're new to Glow For It, the Grow & Glow Heroes Collection is just what you need to introduce you to our growing, glowing world!

This collection contains our best-selling Lash Growth Serum, Brow Growth Serum and Hair Growth Serum - the ultimate trio for long lashes, beautifully bushy brows and luscious locks.

Introducing the Glow For It Tote Bag, designed to store all of your favourite Glow For It goodies... It is also perfect for travelling!

Lashes that wow. Skin that glows.

Meet the perfect pair for your glow-up, start to finish. The Focus + Restore Duo brings together our Lash Focus Mascara and Restore Your Glow Cleansing Balm – designed to work in harmony, day and night.

Summer shades. Year-round glow.

Say hello to your all-season blush. The Glow For It Blush Sticks are where skin-loving ingredients meet beautiful, buildable colour. Inspired by the warmth and vibrancy of summer, each of the seven shades is designed to reflect a feeling - so you bring the glow from within onto your skin.

Bring the glow from within onto your skin with the Glow For It Glow Sticks! These cream highlighter sticks come in four stunning shades so that you can find your glow.

Made in Italy, the vegan, cruelty-free formula contains skin loving ingredients such as peptides, jojoba oil and hyaluronic acid. Easy to use, these cream sticks glide effortlessly onto the skin, blending seamlessly for a natural or buildable glow.

The Glow For It Lip Oils contains natural oils along with a multitude of other natural ingredients chosen for their skin care benefits.

Made in the UK, these nourishing lip oils will hydrate, plump and protect your lips with a non-sticky finish.

Bring the glow from within onto your skin with the Glow For It Glow Sticks! These cream highlighter sticks come in four stunning shades so that you can find your glow.

Made in Italy, the vegan, cruelty-free formula contains skin loving ingredients such as peptides, jojoba oil and hyaluronic acid. Easy to use, these cream sticks glide effortlessly onto the skin, blending seamlessly for a natural or buildable glow.

Your first step to radiant, nourished skin - and healthy lashes.

Clean skin. Calm complexion. Cared-for lashes. Restore your glow (and your lashes) every time you cleanse.

Summer shades. Year-round glow.

Say hello to your all-season blush. The Glow For It Blush Sticks are where skin-loving ingredients meet beautiful, buildable colour. Inspired by the warmth and vibrancy of summer, each of the seven shades is designed to reflect a feeling - so you bring the glow from within onto your skin.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this prostaglandin free, peptide powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues. 

New price, same incredible results.

Struggling with thinning, weak hair or slow growth? The Glow For It Hair Growth Serum is a peptide powered formula designed to nourish your scalp and promote thicker, fuller hair.

This water-based serum absorbs quickly without greasy residue, making it perfect for daily use. Made in the UK, 100% vegan, and free from prostaglandin analogues, it's the natural way to achieve your hair goals!

If you want luscious, long lashes and locks, we have the perfect pair for you! The Lash + Locks Duo contains both the best-selling, TikTok-viral Glow For It Lash Growth Serum and the brand-new Glow For It Hair Growth Serum. Together, these serums will work to provide your lashes and hair with what they need to grow long, healthy and strong.

If you're new to Glow For It, the Grow & Glow Heroes Collection is just what you need to introduce you to our growing, glowing world!

This collection contains our best-selling Lash Growth Serum, Brow Growth Serum and Hair Growth Serum - the ultimate trio for long lashes, beautifully bushy brows and luscious locks.

New price, same incredible results.

Struggling with thinning, weak hair or slow growth? The Glow For It Hair Growth Serum is a peptide powered formula designed to nourish your scalp and promote thicker, fuller hair.

This water-based serum absorbs quickly without greasy residue, making it perfect for daily use. Made in the UK, 100% vegan, and free from prostaglandin analogues, it's the natural way to achieve your hair goals!

The Iconic Duo contains the EYEconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

Buy a lash serum for the chance to win £1000!

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Our Lash Growth Serum works deep within the follicle to nourish and stimulate new lash growth, while Lash Recharge protects and conditions the lashes you see - shielding them from daily stressors like makeup, cleansing, heat, and curlers.

This limited edition edit is the perfect gift for anyone searching for naturally longer, stronger, and more luscious lashes.

Buy a lash serum for the chance to win £1000!

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

For lashes that don’t just look good - but grow stronger, longer and healthier - pair Lash Focus Mascara with the Glow For It Lash Growth Serum.

If you want luscious, long lashes and locks, we have the perfect pair for you! The Lash + Locks Duo contains both the best-selling, TikTok-viral Glow For It Lash Growth Serum and the brand-new Glow For It Hair Growth Serum. Together, these serums will work to provide your lashes and hair with what they need to grow long, healthy and strong.

The Iconic Duo contains the EYEconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

If you're new to Glow For It, the Grow & Glow Heroes Collection is just what you need to introduce you to our growing, glowing world!

This collection contains our best-selling Lash Growth Serum, Brow Growth Serum and Hair Growth Serum - the ultimate trio for long lashes, beautifully bushy brows and luscious locks.

Say goodbye to clumps and hello to perfectly defined lashes.

The Glow For It Lash Definer is your new secret weapon for flawless, fanned-out lashes. Designed to glide effortlessly through your lashes after mascara application, this sleek, pro-level lash separator removes clumps and defines every lash - for a cleaner, more polished finish.

The Glow For It Lip Oils contains natural oils along with a multitude of other natural ingredients chosen for their skin care benefits.

Made in the UK, these nourishing lip oils will hydrate, plump and protect your lips with a non-sticky finish.

Our Lash Growth Serum works deep within the follicle to nourish and stimulate new lash growth, while Lash Recharge protects and conditions the lashes you see - shielding them from daily stressors like makeup, cleansing, heat, and curlers.

This limited edition edit is the perfect gift for anyone searching for naturally longer, stronger, and more luscious lashes.

Buy a lash serum for the chance to win £1000!

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Make your lashes the focus of your beauty routine with Lash Focus Mascara. This innovative lash growth mascara contains tripeptides and lash serum benefits for instant payoff when you apply the mascara and longer, fuller lashes with each wear.

Available in two stunning shades. From bold, nighttime definition with the classic Black shade to a natural, everyday look with the rich Brown colour - this is more than just mascara, it's lash enhancing care in every coat.

Summer shades. Year-round glow.

Say hello to your all-season blush. The Glow For It Blush Sticks are where skin-loving ingredients meet beautiful, buildable colour. Inspired by the warmth and vibrancy of summer, each of the seven shades is designed to reflect a feeling - so you bring the glow from within onto your skin.

The Iconic Duo contains the EYEconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

For lashes that don’t just look good - but grow stronger, longer and healthier - pair Lash Focus Mascara with the Glow For It Lash Growth Serum.

Lashes that wow. Skin that glows.

Meet the perfect pair for your glow-up, start to finish. The Focus + Restore Duo brings together our Lash Focus Mascara and Restore Your Glow Cleansing Balm – designed to work in harmony, day and night.

If you want luscious, long lashes and locks, we have the perfect pair for you! The Lash + Locks Duo contains both the best-selling, TikTok-viral Glow For It Lash Growth Serum and the brand-new Glow For It Hair Growth Serum. Together, these serums will work to provide your lashes and hair with what they need to grow long, healthy and strong.

Your first step to radiant, nourished skin - and healthy lashes.

Clean skin. Calm complexion. Cared-for lashes. Restore your glow (and your lashes) every time you cleanse.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this prostaglandin free, peptide powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues. 

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this prostaglandin free, peptide powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues. 

Buy a lash serum for the chance to win £1000!

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Your first step to radiant, nourished skin - and healthy lashes.

Clean skin. Calm complexion. Cared-for lashes. Restore your glow (and your lashes) every time you cleanse.

Upgrade your skincare routine with our Glow For It Cleansing Mitts – the perfect partner for your Glow For It Cleansing Balm. These ultra-soft mitts are designed to gently and effectively remove makeup, SPF, and daily build-up without irritating your skin.

Lashes that wow. Skin that glows.

Meet the perfect pair for your glow-up, start to finish. The Focus + Restore Duo brings together our Lash Focus Mascara and Restore Your Glow Cleansing Balm – designed to work in harmony, day and night.

Bring the glow from within onto your skin with the Glow For It Glow Sticks! These cream highlighter sticks come in four stunning shades so that you can find your glow.

Made in Italy, the vegan, cruelty-free formula contains skin loving ingredients such as peptides, jojoba oil and hyaluronic acid. Easy to use, these cream sticks glide effortlessly onto the skin, blending seamlessly for a natural or buildable glow.

Summer shades. Year-round glow.

Say hello to your all-season blush. The Glow For It Blush Sticks are where skin-loving ingredients meet beautiful, buildable colour. Inspired by the warmth and vibrancy of summer, each of the seven shades is designed to reflect a feeling - so you bring the glow from within onto your skin.

The Iconic Duo contains the EYEconic pairing of our best-selling, TikTok-viral Lash Growth Serum and Brow Growth Serum. This collection is all you need for long, luscious lashes and beautifully bushy brows.

Subscribe and save with our subscription service which will deliver a fresh lash and brow serum to your doorstep just when you need it.

Buy a lash serum for the chance to win £1000!

Transform your lashes with Glow For It Lash Growth Serum – a vegan, prostaglandin free formula designed to give you healthier, thicker, fuller, longer lashes.

Manufactured in the UK, this peptide powered serum nourishes and stimulates the lash follicle for visible results without the side effects of prostaglandin analogues.

Struggling with thin, sparse, or weak brows? Glow For It Brow Growth Serum is your solution for fuller, thicker and healthier brows.

Made in the UK, this prostaglandin free, peptide powered formula nourishes and stimulates your brows for visible results - without the side effects of prostaglandin analogues.