Glow For It 2024 Recap
2024 has been such an incredible year for Glow For It, and that's all thanks to YOU! So, to bring this year to a wonderful close, we wanted to recap all the amazing things that we have been up to. It's been a busy year so buckle up for the final Glow Goss of 2024...
New Glow For It Launches
GLOW FOR IT LASH & BROW SERUM
At the end of January, we released our new and improved Glow For It Lash & Brow Serum formula. This is a trend that you'll see from Glow For It in 2025 as we continue to move our manufacturing to the UK.
We have been working on this behind the scenes for 3 years and it is something that we are truly proud of. Our gorgeous, glowing community showed so much love for the new and improved formula that we sold out in just 2 weeks!
GLOW FOR IT HAIR GROWTH SERUM
In mid-May, we launched the highly-requested Glow For It Hair Growth Serum. You were all asking for this product - with some customers even putting the Lash & Brow Serums on their edges to stimulate the growth they were seeing on their lashes and brows.
At Glow For It, we always listen to what you want so keep on the look out for more exciting launches in the New Year!
GLOW FOR IT ORIGINAL LIP OIL
In October, we brought back the Original Lip Oil with a new and improved formula that's also made in the UK by a B-Corp manufacturer!
KYRA-MAE X GLOW FOR IT EDIT
October marked the debut of the Kyra-Mae x Glow For It box edit! Working alongside Kyra-Mae has been a dream come true.
GLOW FOR IT CHRISTMAS CRACKERS
Because you loved the Christmas Crackers so much last year, we launched 3 new versions for you!
This included the Lash Serum Christmas Cracker, Brow Serum Christmas Cracker, and Hair Heroes Christmas Cracker (with the Hair Growth Serum and gorgeous Glow For It Scrunchie inside).
Glow For It Is An Award-Winning Beauty Brand!
In 2024, Glow For It won a LOT of awards! It was so exciting to be recognised by so many prestigious awards and we couldn't be more proud. The best part is, a lot of these awards were open to public vote and we're so grateful for the support that was shown by all of you.
Here are a list of awards Glow For It won in 2024:
- Global Beauty Awards 2024 - best new eye or brow product finalist
- Pure Beauty Awards 2024 - best new hair and scalp product bronze award
- Universal Beauty Awards 2024 - best lash product silver award
- The Beauty Awards 2024 - new beauty breakthrough winner Glow For It Lash Serum
- Get The Gloss Awards 2024 - best lash enhancers finalist
- Global Makeup Awards 2024 - best lash serum silver award
Our founder also won Maker & Creator Entrepreneur 2024 in the London category!
Glow For It Events
SECRET GLOW FOR IT BRUNCH
In February, we held a super secret brunch event with a range of fantastic creators and users of our products. During this fun brunch event, we showed off some "up and coming" Glow For It products to hear everyone's thoughts on them.
We got some great feedback and had such a lovely time with this fabulous group of people. Keep your eyes peeled because, in 2025, some of these products will be coming out very soon!
GLOW FOR IT HAIR SERUM LAUNCH EVENT
We did a takeover of Duck & Dry in Mayfair for a day for the Glow For It Hair Serum PR event. We invited some lovely members of the press along with influencers to attend this event.
They were given the opportunity for a blow dry, hairstyling or scalp massage where the Hair Growth Serum was also applied. This allowed for us to share some educational information about how the Hair Serum works, as well as allowing us to reach out to people who hadn't tried it yet.
OUR FOUNDER'S BIRTHDAY
On the 11th June, it was our founder's birthday! We surprised her by all dressing up like her. We even managed to convince her to wear the same outfits as us without her realising what was going on!
GLOW FOR IT TURNED 4
On the 27th July, Glow For It celebrated its 4th birthday. Next year, Glow For It will be having a big birthday as we will be 5 years old!
GLOW FOR IT BRAND TRIP TO PARIS
After months of our TikTok Manager, Sharone, begging for a brand trip, we finally caved. During this trip, the team captured some incredible content with some fabulous Parisian models. They also captured some secret sneak peaks of a new product that's launching very soon...
BLACK FRIDAY WITH GLOW FOR IT
We kicked off Black Friday early this year, launching our sales on November 22nd with sitewide discounts and a 10 hour live from the Fulfilled by TikTok warehouse.
Live on TikTok for a whopping 10 hours each day, we ensured our Glow For It community didn’t miss a single deal or moment of fun. Also, we had themed TikTok lives including Wicked, Santa's Little Helpers, Mean Girls and Glow For It Spa Day!
On Black Friday, we did a high production live with some fantastic giveaways of some incredible prizes. Some of the prizes included a Dyson Air Wrap, Airpods, a year supply of Glow For It and more! We even added one lucky winner to our PR list so that they get first try of any new products.
We smashed our Black Friday targets by 27%! We couldn't have done this without you - so thank you to our incredible, loyal community. Let's make next year even bigger!
GLOW FOR IT CHRISTMAS POP-UP
Over the first weekend in December, we held our first-ever pop-up! On the Friday, we had an exclusive evening for press and influencers who had a sneak peak at our upcoming launches for 2025. There was an amazing DJ and photo booth opportunities.
On the Saturday and Sunday, the pop-up shop was open to the public. We had an amazing time meeting all of you who attended and we can't wait to host another pop-up event. Make sure to keep an eye out for our next potential pop-up in 2025...
Glow For It Workshops
NEW FOUND CONFIDENCE WORKSHOP
Glow For It was the proud sponsor of the New Found Confidence Workshop in March as our missions align to help people feel more confident in their own skin. New Found was set up by Sophie Whitehouse and Frankie Allen to help uplift and empower women with the new found knowledge and connections gained at their workshops.
INFLUENCER 360PR WEEK
Daisy was also invited to the Influencer360 PRWeek with Haymarket Media Group for a panel discussion about 'The Speed of Culture'. Daisy gave a presentation on 'Redefining Content Creation'.
All the panellists came from different backgrounds, whether that be brand, agency or founder, and so interesting discussions were had with this specialised group on the topic of jumping on trends and interacting with cultural moments online.
BEST IN BEAUTY BANQUET
Our founder, Daisy, and Marketing Manager, Charlotte, were invited to the Best in Beauty Brand Banquet in July. This was an amazing event at The Ivy Tower Bridge where we were able to meet other pioneers in the beauty industry.
MUMBLE PANEL
Our TikTok Manager, Sharone, had the opportunity to share her insights through working at Glow For It at the Mumble Panel event. Covering everything from creating authentic content to leveraging TikTok Shop for luxury brands.
TIKTOK SHOP X CEW EVENT
Our founder, Daisy Kelly, joined TikTok Shop and CEW for an exclusive breakfast event to explore how beauty brands can thrive on the TikTok Shop platform.
Glow For It Manufacturer & Retailer Visits
At Glow For It, we're hands-on at every stage of the development of our products. This is why we went to visit our manufacturer in Leeds multiple times throughout the year so that we could see our products on the production lines. Make sure to follow our socials @glowforitshop to see all the behind-the-scenes content that we capture from these visits.
Did you know that some Glow For It products are also stocked on Beauty Bay? We went up to visit the fantastic team at Beauty Bay HQ in Manchester in June.
During our visit we had great chats about some exciting plans together and also created lots of content with them for our social channels. Keep your eyes peeled for exciting upcoming announcements with Glow For It x Beauty Bay in 2025!
Glow For It Is A TikTok-Viral Beauty Brand
TIKTOK BEAUTY WEEK ROUNDTABLE
Another exciting event that Daisy was invited to was the TikTok Beauty Week Roundtable with leading beauty brands, including Estée Lauder, L'Oréal, ICONIC London, and many more!
This provided the opportunity to chat with an incredible network of people about how TikTok has impacted Glow For It as an emerging beauty brand, and how we are now demanding the space previously held by heritage brands.
GLOW FOR IT LIVE ON TIKTOK
October and November saw us hosting our most successful lives yet! We had 2 TikTok lives, held at the Fulfilled by TikTok warehouse, which allowed us to connect with you all in a new way.
Being part of a select group of sellers going live from the warehouse was incredible, and the energy was off the charts. From exclusive discounts to FaceTime giveaways to live Q&As, you all made it TikTok lives to remember.
Did you know, Glow For It went live for over 28,000 minutes this year alone!
PRESENTING BEST SMALL BUSINESS AT TIKTOK ADS AWARDS
Last year, we won the Greatest TikTok Award in the UK at the TikTok Ad Awards 2023. After this incredible win, our founder was invited back this year to be on the judging panel and to present the award for Best Small Business.
We've had an incredible year with TikTok and look forward to what 2025 brings on this platform!
Kyra-Mae x Glow For It Limited Edition Box Edit
Kyra was already an organic user of Glow For It products so we were so excited to have her on board as the face of Glow For It as this was a perfect match. For this box, Kyra chose her favourite Glow For It products to be included, alongside some exclusive products tailored for her limited edit launch.
This launch has already been a fan favourite, with products flying off the (virtual) shelves. We loved seeing all of your posts and stories featuring the collection. Remember that this is a limited edition edit so make sure to get it while you still can!
Growing Glow For It Team Needed A Bigger Office
Due to our ever growing and glowing team, we needed to upgrade the Glow For It HQ in September! We're looking to bring on new team members in 2025 so that this team can continue to grow and glow.
In mid-December, we also had a big strategy session for 2025. This was extremely beneficial for everyone involved as we have BIG plans for next year. Glow For It is definitely one to watch in 2025!
Bring On 2025
We want to thank you for coming along with us on this Glow For It journey in 2024. We look forward to 2025 with you! Here's to a gorgeous, glowing year in 2025.
