Glow For It April Recap
This month has been a busy month for Glow For It. Our Founder, Daisy Kelly, was invited to speak at a range of exciting events. We're also so proud to announce that our iconic Glow For It Lash Growth Serum is now an award-winning product! Not only this, but we've been working hard behind-the-scenes as we prepare for the launch of a brand-new product...
So, this week's Glow Goss is all about what we've been up to here at Glow For It over the past month.
TikTok Beauty Week
Around 2 years ago, Daisy attended Beauty Week at TikTok HQ where she saw Lizzie Carter share her story with Only Curls and she felt so inspired.
Well, this month, Daisy was invited to TikTok HQ to share her journey with Glow For It during Beauty Week!
There is no doubt that TikTok has played a huge role in the growth of Glow For It. Last year, Glow For It won the UK's Greatest TikTok Award 2023 and we have since grown our following on TikTok to over 125,000 followers - @glowforitshop. We love our growing, glowing community and Daisy loves to take the opportunity to share Glow For It's story and success thanks to the support of our amazing community.
At Glow For It, we are proud of our USPs. We are female founded, manufactured in the UK, hormone-free, vegan and cruelty-free; and it is these core values that makes Glow For It unique.
Thank you TikTok for Business for hosting us. We look forward to seeing you at Beauty Week next year!
Influencer 360 Event
Daisy was also invited to the Influencer360 PRWeek with Haymarket Media Group for a panel discussion about 'The Speed of Culture'. Alongside Daisy was a great line-up of panellists including:
All these panellists came from different backgrounds, whether that be brand, agency or founder, and so interesting discussions were had with this specialised group on the topic of jumping on trends and interacting with cultural moments online.
Later in the day, Daisy gave a presentation on 'Redefining Content Creation'. Glow For It uses User Generated Creator (UGC) content to boost our brand awareness and social presence. It's so important to us that we nurture our relationships with creators to build trust and authenticity.
So, this is your sign to take every opportunity that comes your way, you never know who you might meet and what you might learn.
TikTok Beauty Week Roundtable
Another exciting event that Daisy was invited to was the TikTok Beauty Week Roundtable with leading beauty brands, including:
- Estée Lauder
- L'Oréal
- ICONIC London
- and many more!
This provided the opportunity to chat with an incredible network of people about how TikTok has impacted Glow For It as an emerging beauty brand, and how we are now demanding the space previously held by heritage brands.
Glow For It Award-Winning Lash Serum
Speaking of demanding space, Glow For It is now being recognised by a range of well respected beauty awards. We're so proud to announce that our Glow For It Lash Serum just won the Best Lash Product Silver Award in the Universal Beauty Awards 2024.
Glow For It has also been shortlisted for Best New Eye or Brow Product in the Pure Beauty Awards 2024. So, watch this space!
New Product Launch
At Glow For It, we're always working to provide you with the best products. You've been asking for this product for a while now and we've heard you! That's why we're so excited to announce that our newest product will be launching on Thursday 16th May 2024 at 18:00 BST. Set your alarms - this one's going to be a big one!
