Glow For It November Recap
November has been the biggest month in Glow For It history! From winning awards to Black Friday madness, it's been all systems go at Glow For It HQ.
We've had a lot going on that we're so excited to share with you. So, this week's Glow Goss is a recap of our busy (but fun!) November.
New Beauty Breakthrough at The Beauty Awards 2024
We are over the moon to announce that our Glow For It Lash Growth Serum was awarded New Beauty Breakthrough product of the year at The Beauty Awards 2024!
The Beauty Awards have been running for over 23 years. It celebrates the best in hair care, skincare, cosmetics and wellness. We were up against tough competition, including industry giants! So, we are so proud to be recognised by these prestigious awards.
We couldn’t have achieved this without the unwavering support of you - our Glow For It community. Thank you for believing in us and our mission to redefine beauty.
TikTok Shop x CEW Event
Our founder, Daisy Kelly, joined TikTok Shop and CEW for an exclusive breakfast event to explore how beauty brands can thrive on the TikTok Shop platform. The morning was packed with insightful discussions. Daisy spoke on:
- TikTok Shop’s Unique Potential: Uncovering the ways brands can use TikTok Shop to drive awareness and sales through live shopping and social engagement.
- Scaling Your Brand: Sharing strategies for launching, optimising and scaling TikTok presence.
- Case Studies: Glow For It's journey and growth on TikTok Shop.
For us, TikTok Shop has been a game-changer, and it was an honour to share our journey and insights.
Maker & Creator Entrepreneur of the Year!
Another proud moment came when our founder was awarded Maker & Creator Entrepreneur of the Year at the Great British Entrepreneur Awards 2024!
This category celebrates the innovation of individuals who bring their ideas to life through the art of manufacturing. Guided by precision and a commitment to quality, they’re the makers who bring innovation to life on assembly lines. They shape industries with their hands-on approach to designing, crafting, and delivering products that impact our daily lives.
Daisy was recognised in the highly competitive London-based category. If you haven't seen just how hands-on Daisy is as a founder, you need to check out her TikTok. We're so proud of our founder and all the incredible hard work and effort that she puts into Glow For It. Glow For It wouldn't exist without her!
Presenting The Best Small Business TikTok Ad Award
Last year, we won the Greatest TikTok Award in the UK at the TikTok Ad Awards 2023. After this incredible win, our founder was invited back this year to be on the judging panel and to present the award for Best Small Business.
We want our Glow For It journey on TikTok to continue to inspire, so make sure to follow our account to see what's next!
Speaking at the Mumble Panel
Our TikTok Manager, Sharone, had the opportunity to share her insights through working at Glow For It at the Mumble Panel event. Covering everything from creating authentic content to leveraging TikTok Shop for luxury brands.
Through this, we were able to talk about TikTok and TikTok Shop with founders who were new to the platform. Sharone discussed creating content that’s true to the brand without feeling the need to hop on trends that aren’t suited to the business. Also, Sharone spoke on the importance of sharing and utilising a founder story as people engage with this and want to know more!
The panel was an amazing moment to connect with other people in the industry and share ideas and advice.
Black Friday Madness
We kicked off Black Friday early this year, launching our sales on November 22nd with sitewide discounts and a 10 hour live from the Fulfilled by TikTok warehouse.
Live on TikTok for a whopping 10 hours each day, we ensured our Glow For It community didn’t miss a single deal or moment of fun. Also, we had themed TikTok lives including Wicked, Santa's Little Helpers, Mean Girls and Glow For It Spa Day!
On Black Friday, we did a high production live with some fantastic giveaways of some incredible prizes. Some of the prizes included a Dyson Air Wrap, Airpods, a year supply of Glow For It and more! We even added one lucky winner to our PR list so that they get first try of any new products. If you haven’t already, follow us on TikTok so that you’re ready for our next big event!
November has been incredible, and we’re so excited for what’s next. Thank you for being part of the Glow For It journey. We've got more to come in December!
